Ann Arbor City Logo
Reimagining a logo for the city of Ann Arbor, MI
(concept idea work)
PROCESS
I wanted to incorporate nature imagery into the logo, since the natural landscape of Ann Arbor is a large part of the city’s culture. My first brainstorms combined organic shapes with characters, but ultimately I decided readability was paramount to the design (especially for a city logo). This lead me to separate the natural imagery from the text.
INSPIRATION
The city of Ann Arbor, Michigan derives 85% of its water supply from the Huron River. The river is a keystone landmark and resource of the city, which was where I drew inspiration for this redesign. I also wanted to incorporate tree imagery, as the Burr Oak is an important symbol of the origins of the city.
current Ann Arbor city logo
brainstorming
redesigned logo
secondary logo